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We’re proud to announce the £5,000 winner of the Dundeed Challenge!

Debalina Bera’s project The Welcome Tent impressed the judges with its focus on food as a catalyst for communities to find a voice.
After delivering a keynote speech at the 13th International Conference of the European Academy of Design (EAD), Design Indaba founder Ravi Naidoo sent out a challenge to the audience.

The challenge turned into a competition called DUNDEED, where the EAD collaborated with Design Indaba to set the challenge to design research teams around the world to creatively engage with the United Nations’ Sustainable Development Goals.

We received entries from around the world tackling different issues. The judges selected a shortlist of five candidates.

The shortlisted candidates not only wanted to address the United Nations’ SDGs but also spoke to a sense of community and collaboration.

The projects included Victoria Stoch’s communication design project to help HIV/Aids patients in tracking their progress throughout their monthly course of medication; while another entry by Alejandro Mandrio, called ALO, explores how we can build healthier and more sustainable futures by stimulating individuals at early stages.

After more deliberation among the judges, the winner was chosen.

We’re proud to announce that Debalina Bera with the project she entered, The Welcome Tent, is the winner of the £5,000 prize.

Mauritain Food

The aim of the project is to design a strategy for an inclusive safe-space to amplify silenced voices through idea generation in order to fight existing systematic injustice, in collaboration with humanKINDER.

A social innovation enterprise, humanKINDER, runs projects to better support displaced communities all over Europe. The Welcome Tent project makes use of an ex-army catering tent from 1956, which has been repurposed for peace.

The tent is used as a space to bring uprooted people together over food, cooking with a global community who are acting with courage and determination, despite the authoritarian conditions which are criminalising solidarity and increasingly ignoring International Human Rights Law.

Food is a universal language and a basic life necessity. 12 of the 17 Sustainable Development Goals feed into Food and Nutrition (WHO).

The Welcome Tent

The thought of food gets us excited, happy, nostalgic, experimental, hungry. Food is present silently in everything we do and don’t, in celebrations, in sorrow, in need, in every possible walk of life.

The intention of the project is to help facilitate diverse growth and sense of belonging amongst displaced local communities.

The judges found that in terms of research and innovation, this project was strong as its solution involved communities as part of the solution.

Design Indaba, International Conference of the European Academy of Design (EAD), University of Dundee and Imagination Lancaster at Lancaster University would like to thank all who participated.


Background to Competition



‘Changing The World By Design’ is a new global competition challenging young designers to change the world was launched at the University of Dundee.

The competition was announced on 11th April 2019 at the 13th International Conference of the European Academy of Design (EAD), which was hosted by the University of Dundee and co-chaired with Imagination Lancaster, Lancaster University. The EAD is collaborating with Design Indaba to set the challenge to design research teams around the world to creatively engage with the United Nations’ Sustainable Development Goals. The 2019 theme ‘Dundeed’ is a play on words combining the City of Dundee and the act of doing a good deed.

EAD and Design Indaba will award £5,000 to a group submission that proposes ambitiously creative ways of addressing the challenges.

This new initiative marks the first of what is intended to be an ongoing collaboration between Design Indaba, the largest design conference in the world with a programme of over 1,100 exhibitions this year, and EAD, one of the leading international platforms for design research. The challenge is supported by investment from entrepreneurial platform Elevator Dundee, Centre of Entrepreneurship

Professor Louise Valentine, President of EAD and Chair of Design at Duncan of Jordanstone College of Art & Design, said, “Legacy is at the heart of this superb new partnership project because the world that our children and their children inherit from us will be very different from today.

“Our legacy can be one of waste, destruction, and inequality or we can change our collective thinking and actively make a better future. For this reason, EAD and Design Indaba are working together to promote local actions that have global consequences.”

The announcement was made by Ravi Naidoo, founder of Design Indaba, during his keynote speech at the EAD conference. The internationally renowned entrepreneur, commercial activist and design educator, said, “If we are to find new solutions to the development goals set out by the United Nations, we need to put design and design thinking processes at the centre and tap into our collective creative conscious to resolve the Sustainable Development Goals.”

The submission process will be articulated on the websites of EAD and Design Indaba and shared widely through social media via @ead2019Dundee and @designindaba.

The University of Dundee was last week placed 20th in the world in the Times Higher Education University Impact Rankings, which measure the global higher education sector’s success in delivering the Sustainable Development Goals.



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